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Research papers

What role should research play during an economic crisis? (French)

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
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Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis? (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-french-


Research papers

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
×

Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-


Research papers

Corporate advertising

One of the hottest issues for advertisers and advertising agencies , in the USA as well as Europe, is now Corporate Advertising. This specific branch of advertising, which deals, not with selling products, but in building a Corporate Identity and a...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Marie-Reine de Jaham
June 1, 1978
×

Citation

de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/corporate-advertising